Step 1: Define the customers and questions you want to reach. Content should go beyond showing machinery to explain product uses, specifications, quality, and delivery conditions.
Step 2: Organize factory content that can be verified. Confirm on-site footage, product information, and company details. Use AI to help organize topics, scripts, and bilingual drafts.
Step 3: Establish rules for handling comments. Operators should distinguish questions, purchasing intent, and irrelevant interactions instead of treating every comment as a sales lead.
Step 4: Guide interested customers to WhatsApp appropriately. A team member then confirms requirements, business identity, quantities, location, and the next step.
Step 5: Record publishing, leads, WhatsApp referrals, quotations, and sales separately. Attribute a sale only after the sales team has confirmed it.