Principle 1: Explain products in language customers understand. Turn technical specifications into purchasing scenarios, usage conditions, and product evidence that buyers can verify.
Principle 2: Document real activity consistently. Have the team verify production footage, quality processes, and product applications before publishing. Do not replace company facts with material of unknown origin.
Principle 3: Use AI to assist with drafts, not replace judgment. AI can help with topics, scripts, and bilingual copy, but people still need to review content before publication.
Principle 4: Plan how inquiries will be handled. Assign responsibility for comments and questions, then guide interested customers to WhatsApp appropriately.
Record operational results in the platform. Track published content, comment leads, WhatsApp referrals, quotations, and confirmed sales separately. Video views are not orders.